Parent research reveals what really matters in online schools
25 Years Educational Leadership & Teaching Experience in British Independent & International Schools
We just used AI to analyse over 7,000 parent posts about online schooling in the U.K.
Here’s what actually matters to families.
📚TL;DR
Research with UK parents shows they are not asking for radical change in online education. What matters most is getting the basics right: live, interactive lessons, consistent teachers, small class sizes, accessible support for all learners, and stability. For families, quality is defined by what they see every day in their child’s learning, not by flashy platforms or features.
We have analysed feedback from a community of 450+ parents over the past year in a pretty active community who’ve shared their real experiences, concerns, and priorities in online education.
Rather than rely on assumptions or surveys, we used AI to analyse genuine conversations.
This data set was over 7,000 posts of unfiltered parent voices.
The results challenge a lot of assumptions about what families want from online schools.
Quality emerged as the non-negotiable foundation.
But not quality as educators define it – quality as parents experience it day-to-day with their children.
What parents value most
Top priorities that came through repeatedly:
Live, interactive teaching over “discovery-style” master class or video based learning; Parents worry about schools moving away from teacher-led lessons toward self-paced content
🌱 Consistent support for all learners: Particularly around SEN provision, dyslexia-friendly materials, and teacher training that ensures every child can access learning
🎨 Teaching consistency: Parents noted huge differences between teachers and felt stressed when they had to “shop around” for the right fit for their child
💡 Transparency and stability: Frustration when schools changed formats or policies after families had invested time and money
🚩 Appropriate class sizes and differentiation: Streaming or ability grouping so advanced students aren’t bored and struggling students don’t feel lost. Classes of 25+ plus online were a major red flag
No demand for revolutions
What struck us most: parents aren’t asking for revolutionary changes.
They want the fundamentals done exceptionally well; qualified teachers who know their children, consistent quality across all lessons, and systems that adapt to different learning needs without compromising academic rigour.
The message is clear: in online education, quality isn’t about the latest features or platforms.
It’s about understanding what learning looks like through a parent’s eyes when they’re watching their child’s education unfold at home every day.
Listening is the key
Sometimes the most sophisticated tool for understanding what families need is simply listening to what they’re actually saying.
For schools moving hashtag#hybrid this is a critical pathway to pay attention to as you bring your families in the journey.
Vanessa Temple
We look forward to how this conversation continues to evolve – and how AI improves the image suggestion based on the data set 🙃
